Pegacorn Group

Knowledge Center

Operator playbooks for funded startups.

Practical guides on finance, accounting, modeling, audit prep, payroll, and HR — written by the team running these operations every day for venture-backed companies.

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Accounting

ASC 718 explained: stock comp expense accounting for startups without losing your mind

A founder's guide to ASC 718 stock compensation expense accounting — what it requires, the Black-Scholes inputs that matter, what implementation costs, and the mistakes that turn it into an audit problem.

13 min read

Accounting

ASC 842 explained: lease accounting for startups, what triggers it, and how to actually deal with it

A founder's guide to ASC 842 lease accounting — what counts as a lease, when the standard applies, what implementation actually costs, and the mistakes that turn it into an expensive audit problem.

12 min read

Finance

The Series A to Series B finance handoff: what changes and what it actually costs

What needs to change in your startup finance function between Series A and Series B — the seven specific upgrades, the timeline, and what each piece actually costs.

11 min read

Finance

The hidden cost of a bad back office: what poor finance setup actually costs

Concrete dollar examples of what poor finance setup costs venture-backed startups — failed audits, equity comp disasters, compliance failures, and the strategic decisions made on bad data.

11 min read

Finance

When to hire vs. outsource: a decision framework for every back-office function

A founder's decision framework for when to keep finance, accounting, HR, and legal outsourced — and when to bring them in-house. Real comp ranges and transition signals.

12 min read

Finance

The lean startup back office: how to do more with less without falling apart

A practical playbook for running a competent startup back office on a tight budget — the lean stack we recommend, what to defer, what to invest in, and the mistakes that cost you the savings.

12 min read

Finance

Fundraising timeline: what your finance function should be doing 12, 6, and 3 months before a raise

The finance function's job in a fundraise starts long before the deck is built. Here's the timeline we run with our clients.

8 min read

Finance

How to budget for G&A at a venture-backed startup: what it actually costs, what's normal, and where to spend

A founder's guide to budgeting general and administrative expenses at a venture-backed startup — what G&A includes, what percentage of revenue is normal at each stage, and where to invest more vs. less.

11 min read

Finance

Fractional CFO vs. outsourced CFO vs. interim CFO vs. part-time CFO: a vocabulary guide for founders

A founder's guide to the seven different terms for non-full-time CFO services — fractional, outsourced, interim, part-time, external, virtual, and CFO-as-a-service — with clear definitions, pricing, and which option fits which situation.

13 min read

Accounting

Fractional controller services explained: what a fractional controller does, what it costs, and when your startup actually needs one

A founder's guide to fractional controller services — what a controller does vs. a bookkeeper or CFO, what fractional controllers cost, when your startup needs one, and how to choose the right firm.

11 min read

Finance

What does it actually cost to outsource your back office? Real pricing for fractional CFO, controller, accounting, HR, and financial modeling

A buyer's guide to the cost of outsourced back-office services for venture-backed startups — what the market charges for fractional CFO, controller, bookkeeping, HR, and financial modeling, with stage-by-stage breakdowns and what to watch out for.

14 min read

Accounting

M&A diligence for sellers: what acquirers will dig into in your financials

The technical playbook for sellers. Quality of earnings, working capital, revenue recognition, customer concentration. What to clean up before you go to market.

10 min read

Audit prep

409A valuations explained: what triggers them, what they cost, and why your strike price matters more than you think

What a 409A is, when to refresh, what it costs, and the mistakes that turn this from a $3K line item into a multi-six-figure problem.

13 min read

Payroll

ISO vs NSO vs RSU: a founder's decoder for what you have and what to do with it

How ISOs, NSOs, and RSUs each work, when to use each, the AMT trap, the 83(b) window, and the equity plan we recommend at Series A and B.

13 min read

Finance

How to think about M&A as a Series A or B founder

When acquisition is a real outcome vs. a distraction. How to position your company to be acquirable — without selling out the venture path.

8 min read

Finance

Why your Series B isn't worth 50x ARR — reading AI valuations as a non-AI founder

AI mega-deals are not your comp set. How to read 2026 valuations as a non-AI founder, what your Series B is actually worth, and how to negotiate it.

10 min read

Payroll

Equity compensation 101: ISOs, NSOs, RSUs, and when each one actually makes sense

A practical guide to startup equity comp: when ISOs, NSOs, and RSUs each make sense, the tax implications, and what to grant at Series A and B.

13 min read

HR

When to hire your first HR person (and what they should actually own)

When to hire your first dedicated HR person at a venture-backed startup, what the role should own at Series A vs. B, and the signals that say it's time.

9 min read

Payroll

Health insurance for startups: PEO vs. group plan vs. individual stipends

PEO, direct group plan, or individual stipends — a clear-eyed comparison of the three startup health insurance options, with real per-employee costs.

12 min read

HR

Multi-state employment: what changes the moment you hire across state lines

A practical operator's guide to the compliance, tax, and HR work that kicks in the moment your startup hires its first employee in a new state.

10 min read

HR

How to administer payroll and 401(k) plans at a startup without losing your weekends

A practical guide to running lean payroll and 401(k) administration at a Series A/B startup — provider recommendations, automatic remittance, and the cadence that keeps weekends free.

14 min read

Payroll

The Series A/B benefits stack: what to offer, what it actually costs, and what employees actually use

An operator's guide to designing a competitive Series A/B benefits package — what to offer, what each component costs per employee, and what your team will actually use.

16 min read

HR

Building an employee handbook that actually protects you — and what most templates miss

An operator's guide to building a startup employee handbook that protects the company, sets expectations, and stays defensible when things go wrong.

11 min read

Payroll

Payroll tax for the unprepared: federal, state, FICA, FUTA, SUTA, and the deposit schedule that will trip you up

What you actually owe in startup payroll taxes — federal, FICA, FUTA, SUTA — the deposit schedule that trips up founders, and how to stay correct.

11 min read

Accounting

Why we recommend Ramp for venture-backed startups

Why Pegacorn Group recommends Ramp for nearly every venture-backed startup we work with — what it replaces, the controls features that matter, and when it's the right answer.

10 min read

Modeling

The Series B pitch deck: what's on each slide and what investors actually scrutinize

A slide-by-slide walkthrough of the standard Series B deck, with what investors really focus on at each step. Plus our Series B pitch deck template with operator notes for every slide.

12 min read

Modeling

SaaS financial metrics that actually matter at Series B

Seven metrics Series B investors fixate on, with definitions, formulas, and benchmark ranges. Plus three vanity metrics to stop reporting.

9 min read

Audit prep

ASC 606 revenue recognition for SaaS startups: a plain-English guide

What ASC 606 actually requires, how SaaS companies should apply it, and what auditors will flag if you get it wrong.

11 min read

Modeling

How to read a Series B financial model: a board member's checklist

Whether you're an investor evaluating a model or a founder building one, here's what actually matters and what's noise.

9 min read

Accounting

The Series A finance stack: every tool we set up for venture-backed startups in their first 90 days

Accounting, AP/AR, expenses, payroll, equity, banking. Here's the exact stack we deploy for venture-backed startups — and why.

12 min read

Finance

Fractional CFO vs. controller vs. VP Finance: who does a Series A startup actually need?

Three roles. Three different jobs. Most Series A startups need one before the others — here's how to tell which.

8 min read

Finance

Fractional CFO cost: what Series A and B startups actually pay in 2026

Real pricing for fractional CFO services at every Series A and B stage. What $5K, $10K, and $20K per month actually buys you.

6 min read

Audit prep

How to survive your first audit (without losing a quarter)

First audits derail companies. Here's the playbook to make yours boring.

8 min read

Modeling

What Series B investors actually look for in a financial model

It's not the projections. It's whether you can defend them.

7 min read

Finance

When should a startup hire a fractional CFO?

The honest answer isn't 'as soon as possible.' It's 'when these four things start happening.'

6 min read

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